Who is Carranza Creative?
Hi there! My name is Lilyanna
My path in creative marketing has taken me across some incredible, fast-paced industries:
- Space Tech Startup: Grounded my creative speed in the social media department of an innovative space startup, creating high-impact visual storytelling where adaptiveness was key.
- Podcast & Content Strategy: Contracted as a creative partner for podcasts, shaping content strategies, soundscapes, and digital assets.
- Automotive Marketing Leadership: Currently serve as a Marketing Manager for an automotive group, taking care of the entire ecosystem, from physical print collateral and organic content creation to co-op reimbursement management and collaborating on paid advertising strategies. Currently, I manage 4 automotive rooftops as a stand alone marketing “department”.
Every project is an opportunity to grow, and have a personal connection with the people I’m working with. I am always seeking opportunities to expand my knowledge, fuel my growth, and contribute my evolving skills to new projects.
The 3 Principles I Live & Create By
Clear Communication
Great work happens when ideas are expressed clearly and intentionally, ensuring every project stays aligned from initial concept to final deliverable.
Design with collaboration with transparency.
Continuous Learning
Whether adapting to fast-paced startup environments or mastering new creative tech, I embrace fresh challenges as opportunities to grow and innovate.
Stay curious, evolve constantly.
Authentic Connection
Beyond just creating visuals, my goal is to make meaningful content and brand experiences that truly connect with people. I truly value building meaningful relationships.
Building relationships that last
Carranza Creative is dedicated to collaboration and her vibrant energy make her an invaluable asset to any creative team. If you’re looking for a passionate artist who radiates positivity and brings a fresh, innovative perspective to the table, Lilyanna is the perfect partner!
— Dr. Eduardo Diaz, CEO of AdvancingX
Carranza Creative delivered a gorgeous website and brand identity for my business Mariposa Massage Therapy. My clients constantly compliment my business cards! Beyond the design, Lilyanna’s care and support were unmatched. She even helped me set up my booking platform to make sure everything ran smoothly. If you want a designer who actually cares about you, your vision and success, look no further!
— Alysa Churape, Mariposa Massage Therapy Business Owner
FAQs
What is the design process from start to finish?
The process begins with an initial questionnaire to capture your vision, followed by two creative directions for you to choose from. This helps us align on the overall mood and style. From there, I craft 2 to 3 initial concepts for you to explore. Once you select a final direction, we check in, refine the work through feedback and revisions, and apply any final edits before delivering your complete set of final files.
Who does Carranza Creative typically work with?
I specialize in working with small businesses, independent entrepreneurs, and freelancers who are looking to elevate their brand. At the same time, my background as a marketing manager in the automotive industry gives me deep experience navigating corporate branding and larger-scale campaigns. Whether you are launching a brand-new freelance venture or scaling an established business, I bring a balance of corporate insights and visual creativity to every project.
What deliverables do I receive at the end of a project?
What you receive depends on what we’re building together! Branding projects usually include a full asset toolkit with logo files, secondary brand marks, color palette codes, and brand graphics. If your project includes physical marketing materials or promotional items, I prepare fully formatted, high-resolution graphics ready for print. Whatever the scope, you’ll walk away with all the organized, production-ready files you need to launch and grow your brand.
What if I need ongoing design support after a finished project?
I want to make sure your launch goes smoothly! I am happy to provide support and assist with any quick questions or file adjustments for the first two weeks after your project is completed. If you’re looking for long-term design support, ongoing brand management, or regular collateral creation beyond that window, we can set up a management arrangement / flexible payment plan.